WeChat official accounts, WeChat groups, Weibo, Facebook, Instagram, and the list goes on. Building an active community in an already active web world can feel overwhelming. With all the channels expats use in China, creating meaningful interactions in a short time span becomes more complicated.

However, if you keep it simple and follow the tips below, you will be on your way to creating a strong, authoritative community: 

 

Tech Crunch attendees conversing and having a good time.

1. Know Your Self

Before you start looking, it is important to know what your company represents and who you serve.  How do you enhance what your audience already loves? Why is your business essential for their interest? 

The answers to these questions are expressed through the atmosphere, staff, services, and products your business offers.

These elements are your tools to help your customers feel understood and valued. When you can align your audience’s expectations with the quality of your services, you are in a great position.

2. Know Your Audience- Online and Offline

Join the social media groups your audiences are most active in. These groups act as lifestyle/cultural influencers in their own right, which makes them great sources for knowledge and insights.

The web is a great tool, but don’t forget to go out from time to time! Nothing beats the unpredictable nature of in-person interactions when building connections.

COmmunity is built with real actions.

3. Create Your Community Group

It’s not enough to just invite regular attendees and prospects to your group. Give them a reason to stay.

It can be a one-time deal, a riveting discussion based on exclusive content, a giveaway, or something else. Your company must prompt community members to respond. Once the majority of the group has an idea of what they have joined, engagement should flow naturally. But remember, you should continue participating in the conversation.

4. Post Regular + Specials Events on Ahaa

Thousands of travelers and expats can see your event or venue on our dedicated platform.

Users can explore deals and events that are happening afar and nearby. This means there are more reasons for others to find your business. They can even make reservations directly through the app. All you have to do is make your listing stand out.

Upload events on Ahaa for people to find you.

5. Share with Your Network

Use Ahaa’s share function to easily show your listing to friends, colleagues, and fans.  A promotion schedule could be helpful. You don’t want to spam groups, but you want your event to be seen by as many people as possible. Take time to experiment with brand awareness activities to find the most effective combination of content, time, and channels.

6. Build the Excitement

A clever use of branded and user-generated content can grow your community’s anticipation for the start of your event. From giveaways to photo contests, there are a number of things you can do to move the crowd in your direction.

Hint: If you list your event at least 2 weeks in advance, your team will have enough time to analyze data and make improvements to ensure a positive experience.

7. Be Fun and Helpful

On event day, make sure you and your staff are ready to put on a night to remember. Community spills over into every aspect of the event, so remind your team to be courteous, understanding, and proactive.

Remember, it’s the small things people remember. A warm welcome or health-conscious snack suggestion could be enough to etch your business in a new patron’s memory.

"Make your customers happy" quote

 

8. Seek Feedback

Good event or bad, make internal and external feedback collection a regular part of your event management system. Not only will you find the areas that can be improved, you can also learn how others perceive your business. The more you know, the more power you have to make each future event even better.

9. Stay in the Conversation

Simply, repeat step 2. Who likes to be forgotten? Nobody. And as your community grows, you want newcomers to see they are entering a genuine group of individuals who share the same interests.“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing,” according to the president of Harley Davidson, John Russell. So keep the discussion flowing.

There is no quick route to creating a robust and thriving community. It takes time, effort, and dedication. If you are just starting your community-building efforts, don’t get discouraged. Successful groups are the result of persistence and responsiveness. Follow the steps in this article, and you’ll become a bigger topic of conversation in time.

The whole getaway group